Creating marketing material and newsletters for healthcare facilities marked a departure from my fast-paced editorial design roots, introducing a more measured pace. This shift compelled me to approach my work with a technical mindset, delving into new skills and gaining insights into the operations of a small agency. Transitioning to working with clients represented a significant leap from the consumer magazine world, where external design feedback was not the norm. I had to adapt to a new collaborative approach, working closely with project managers and marketing staff in healthcare facilities. While many of these magazines had established branding, I was fortunate to have the opportunity to redesign some of these newsletters and create new ones, all while aligning with the healthcare facilities' overarching brand.
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