In crafting this logo concept, the client expressed a preference for a book theme and shared her previous daycare logo as inspiration, although she was open to new ideas. The key requirements were incorporating a book illustration and utilizing the color blue. As I delved into exploring concepts, I recognized the importance of presenting a book-centric option, but I also wanted to provide alternatives that harmonized well with the company name.
To align with her vision, I recreated her color palette, introducing a range of blues to add depth. The resulting logo variations are versatile, and suitable for a wide array of marketing scenarios, both in print and digital formats. This approach ensures flexibility and adaptability to different promotional contexts.
![](https://cdn.myportfolio.com/c45e53db-7c89-4bfc-8224-60f7d519e974/22db2093-7bc0-4ce2-8afe-08a26be8ec93_rw_3840.jpg?h=b3576e84743030b3c58914b94ecd31d2)
![](https://cdn.myportfolio.com/c45e53db-7c89-4bfc-8224-60f7d519e974/7dd6506c-5d2e-45dd-9d48-28bd27ca97f2_rw_3840.jpg?h=07a1ce3443a622f3d765fe5822fc0213)
![](https://cdn.myportfolio.com/c45e53db-7c89-4bfc-8224-60f7d519e974/a58fc4b1-2b2b-4279-a17e-91e7ed448675_rw_3840.jpg?h=5e3b7f9cd4a4fb44767faae649086815)