Pivotal Performance offers top-notch health and wellness services tailored for individuals dealing with pelvic floor and various other occupational therapy-related concerns, catering to women but also can service men, and children. In crafting the visual identity, I aimed to infuse a sense of freshness by employing an earthy and pastel color scheme, featuring shades of teal, peach, and brown. The logo and associated elements were designed to convey a dynamic sense of movement. Additionally, I had the privilege of creating a user-friendly and visually appealing website, www.pivotalot.com, ensuring accessibility for those with visual impairments.