For IMA’s 2024 Annual Report, I developed a cohesive visual system that reflects the organization’s evolving vision and its commitment to empowering professionals across accounting and finance. Guided by the theme “Impacting Today, Inspiring Tomorrow,” the design embodies progress, optimism, and purpose through thoughtful use of illustration, typography, and color.
The upward motion in the cover artwork symbolizes growth and ambition, while dynamic shapes and subtle line work convey connection and innovation. A confident color palette of blues and greens establishes trust and energy, complemented by clean layouts and balanced white space to ensure clarity and readability. Together, these elements create a human-centered, future-focused publication that highlights IMA’s continued growth through innovation, education, and community impact—reinforcing its role as a global leader supporting professionals who make a difference today while shaping the future of their field.
Presentation slides
